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cawerqss50 · Posted: Sat 16:34, 12 Mar 2011 Post subject:

World Literature Network invites you to enjoy: If Deng Jie celebrity endorsements such as milk is wrong, beauty is also guilty!
According to reports, Sanlu milk powder incident attracted nationwide attention, who has done Sanlu product endorsement Deng Jie, Ni Ping, Xue Jianing, flowers as well as other brand of milk the band endorsement Jian-Bin Chen his wife, Yang Lan have become friends shelling and condemnation of the object, before Guo Degang,[link widoczny dla zalogowanych], Wen Qing, Chen Lu Yu, Ge and other stars have had a similar incident occurred endorsement, celebrity endorsements are highly concerned about the goods once again.

entertainers using their own positive image, reputation and artistic identity for the product to do publicity for the business after all this is a clever marketing behavior and mode of modern business, from numerous The actual case point of view,[link widoczny dla zalogowanych], the role of celebrity endorsements is very obvious, and, entertainers, through personal artistic value of its commercial value endorsement has also been fully reflected,[link widoczny dla zalogowanych], in addition to the assortment of goods in society entertainer recommend their satisfaction with the products, to guide social * the consumption of a reasonable and rational, but also by consumers welcome! In fact, this approach to promote their products are increasingly becoming a business, consumers and celebrities win the general convention between the commercials used by itself it is not only no errors, but is a positive consumer attitude, I to which most people do not have any comments!

However,[link widoczny dla zalogowanych], the ability of individual stars in the entertainment, the celebrity endorsements to completely avoid the publicity materials was due to quality and the quality and service problems, it is very difficult, Therefore society requires a lot of stars in the endorsement before the Cautious, in recent years not only to foreign and domestic are also being asked to be their star general after a trial or even the product of * with the quality of the decision before we can fully understand the behavior of the implementation of commercial advertising, but this country confined to areas of morality, the provisions of domestic law has not explicitly limited, given similar problems which caused blindness and errors, such as Jackie Chan's endorsement of a shampoo is a good example of personal conscious and responsible. However, to get entertainment stars in the endorsement of such products throughout the production, supply and supervision is still impossible to achieve, another example, a gold necklace Michelle Reis endorsement to the hands of consumers became a copper necklace, star power nor the obligation to grasp the business of all acts, deeds in accordance with the spirit of the modern economy, as long as they meet their business in accordance with the provisions of the agreement to complete the production of all advertising planning programs, get paid to belong to legitimate income - even after the advertising broadcast broadcast quality is not a problem, etc. In principle,[link widoczny dla zalogowanych], everything has nothing to do with the star.

Deng Jie as the tainted milk and other celebrity endorsements for such a big problem, not all commercial aspects of the personnel must be responsible, the responsibility is certainly not in accordance with national custodian of the statutory checks, business management department administrators and staff added directly toxic materials and so on, society should hold them strictly according to law-related offense or a crime, as a simple endorsement of the majority of secondary liability even entertainment stars are far from . Of course, the moral self-improvement stars out of the need to appease the victims of a refund, but must not be forced, because they they have to protect their legitimate private property is inviolable right, no rebate is also reasonable, even in the event of They are also victims of their issues, good personal image and reputation has been hurt, they have every reason to sue them and the poisoned milk powder companies who violate their reputation. Harassment has a lot of friends and the media speak Sanlu milk powder and other star Deng Jie is inappropriate! Wrong!

give an indecent example, a rapist caught sophistry is the main reason for their crimes too beautiful woman,[link widoczny dla zalogowanych], according to the logic of his view, there is a certain truth: indeed the woman's beauty in the nature of * the criminals have a direct role in promoting crime, which means that beauty is also guilty! But this reasoning to the case, strange world it is not chaos? Who can avoid unexpected calamities? As a commentator's article as an article entertaining - even if it so confidently it can not hide the full articles are flawed sophistry: Deng Jie really do not have responsibility? No, she did not like Guo Degang, money eyes, no certificates of the line and advertising to. Deng Jie speak of advertising, is a decades-old brand, but this does not means that, all this has nothing to do with their own. Deng Jie advertisers looking for advertising, the impact of what she saw in years, its use value, of course, is branding. Sanlu milk powder no matter how the majority of consumers, it has, you say Deng Jie The ad did not give the milk a little more sales? So, whether you want to star in this part of the consumer responsible? natural. taste!

It is understood that the Sanlu incident, the majority of users of these spokesmen have expressed strong dissatisfaction, One user said: But when the stars should be more study visits salaried. is your 'rest assured' milk powder? can not blame it to the matchmaker who, during the Cultural Revolution was seen askance say he despised the masses, say he was seen digging a socialist cripple corner. Who is to blame for who is going to take, must not lightly exaggeration, chaos Da Banzai!

they said Sanlu infant milk powder incident by the State Council attached great importance. Now is organizing relevant departments of legal experts, has proposed a new series of publicity and dairy products celebrities, celebrity endorsements range of relevant laws. Celebrities, celebrity endorsement of food, medicine and other will be considered illegal. If it is true across the board I think there must be a simple administrative suspects, but all the celebrity endorser of goods to the legal system acts to regulate induction is a general trend, may well be a problem only to avoid blame everyone a good way to chaos. Although too far to wait for gradual improvement of practice after the correction associated with the extreme provisions of the law, but stars such as Deng Jie speak the milk is absolutely nothing wrong at least we still have to uphold the right to judge it! Maintain fairness and justice in the body can not be taken lightly celebrity endorsements! It includes star names or face the social rules that people really know what to do, and will inevitably cause widespread confusion in thinking and behavior!

World Literature Network Thank you for reading if Deng Jie celebrity endorsements such as milk is wrong, beauty is also guilty! I hope to bring you a better reading experience.

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